What does your company do?There are many ways to answer this question.Most founders have a really good answer, some have a meandering one.Well, let’s just say it’s always a compelling answer.This week we have five founders to answer that question on a broader range. They function in very competitive sectors and are successfully making their mark in their respective sectors by innovating and more appropriately reinventing the wheel.First up, we have newly inducted Shark, <a href="https://the-ken.com/podcasts/first-principles/radhika-gupta-edelweiss/">Radhika Gupta</a> of Edelweiss Asset Management telling us what her company does for its customers, and what she doesn’t want her customers to not do through a great example.Next up, we have <a href="https://the-ken.com/podcasts/first-principles/lalit-keshre-groww/">Lalit Keshre</a> of Groww, who is very clear who the target consumer for his company is. Starting off as robo-advisory and then pivoting into the mutual fund sector and now on their way to become a complete financial services platform.We have another Shark from the Shark Tank panel featured in this episode. <a href="https://the-ken.com/podcasts/first-principles/ritesh-agarwal-oyo/">Ritesh Agarwal</a> of Oyo Rooms has built Oyo in his own words into a leading global hotel brand. But that’s not all it is as he went on to add further.Next up, we have <a href="https://the-ken.com/podcasts/first-principles/karthik-jayaraman-waycool/">Kartik Jayaraman,</a> who founded Waycool, a food and agritech company  at the age of 40. He started off  with the simple explanation: We’re a supply chain company. At our heart that’s what we do. After that he got into the nitty gritty of what Waycool does.Lastly, we have <a href="https://the-ken.com/podcasts/first-principles/niraj-singh-spinny/">Niraj Singh</a> of Spinny, who is busy building in a space that has many competitors, old and new, and he explained how he’s servicing the aspirational class of the country by delivering something the competitors couldn’t.If you want to read more about our Narrative Workshops – here is <a href="https://the-ken.com/blog/building-differentiating-narratives-workshop/">who are our trainers</a>, <a href="https://the-ken.com/blog/the-missing-link-between-data-and-growth-is-a-narrative/">what we do </a>and <a href="https://the-ken.com/blog/it-is-about-the-business-first-stories-follow/">how we do it</a>. This year, we have a few slots open for companies. Consider signing up <a href="https://theken.typeform.com/Narrative">here</a>!Welcome to First Principles—the weekly leadership podcast from The Ken.Let’s get started.

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