In this episode, Chris sits down with Ben Leonard, an e-commerce expert. They discuss strategies for building, marketing, and monetizing an e-commerce business around personal expertise and interests. Ben explains the need for entrepreneurs to give themselves permission to venture and the importance of understanding both customers and their pain points. They explore the challenges of setting the appropriate price structure for products and the significance of pre-launch activities in building momentum for the actual product launch!Episode Timestamps<ul><li>[02:22] -&nbsp;Discussing Ben's new book</li><li>[03:00] -&nbsp;The importance of building physical product brands</li><li>[05:10] -&nbsp;Ben's journey in e-commerce</li><li>[06:44] -&nbsp;The significance of building a personal brand</li><li>[16:53] -&nbsp;The process of validating product ideas</li><li>[24:12] -&nbsp;The pre-launch stage </li></ul> Essential Learning Points From This Episode<ul><li>Importance of incorporating physical products into a personal brand ecosystem</li><li>Benefits of building product brands around things you're passionate about</li><li>The value of giving yourself permission to pursue entrepreneurial ideas</li><li>Approaches to test and validate product ideas before launching</li></ul> Important Links & Mentions From This Episode<ul><li><a href="https://www.benleonard.pro/" rel="noopener noreferrer" target="_blank">Connect with Ben Leonard</a></li><li><a href="https://www.chrisducker.com/scale" rel="noopener noreferrer" target="_blank">Take the FREE Scale to Seven™ Scorecard</a></li><li><a href="http://youpreneur.com/join-incubator" rel="noopener noreferrer" target="_blank">Join the Youpreneur Incubator Community</a></li><li><a href="http://chrisducker.com/roundtable" rel="noopener noreferrer" target="_blank">Apply for Chris’ Inner Circle, the Round Table Mastermind</a></li><li><a href="http://youtube.com/chrisducker" rel="noopener noreferrer" target="_blank">Subscribe to Chris’ YouTube Channel</a></li><li><a href="https://www.youpreneur.com/podcast" rel="noopener noreferrer" target="_blank">Browse the Youpreneur FM Podcast Archive</a></li></ul> Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to <a href="https://www.chrisducker.com/itunes" rel="noopener noreferrer" target="_blank">leave an honest review and rating</a> for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

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