In this episode, we explore how to turn more website visitors into customers by understanding why they buy.  Anthony Morgan, CEO and founder of Enavi, explains why looking at just one conversion number can be a mistake. He shares his "inter-site funnel" method to find exactly where a store is losing money.  You will learn how to use customer research and smart testing to grow your brand faster. Anthony also reveals how he helped a brand triple its subscription sign-ups. Topics discussed in this episode:  <ul><li>Why global conversion rates deceive. </li><li>How the inter-site funnel works. </li><li>What cold traffic lacks onsite. </li><li>Why research beats guessing. </li><li>How to use review data. </li><li>What losing tests actually teach. </li><li>How to boost subscription value. </li><li>Why human obsession wins over AI. </li><li>What product discovery friction costs. </li><li>How to launch tests quickly. </li></ul> Links & Resources Website: <a href='https://www.enavi.co/'>https://www.enavi.co/</a> Shopify CRO: <a href='https://www.enavi.co/pages/shopify-cro-program'>https://www.enavi.co/pages/shopify-cro-program</a> LinkedIn: <a href='https://www.linkedin.com/company/enavico/'>https://www.linkedin.com/company/enavico/</a> YouTube: <a href='https://www.youtube.com/@EnaviAgency'>https://www.youtube.com/@EnaviAgency</a>  Get access to more free resources by visiting the show notes at <a href='https://tinyurl.com/2xbbkd93'>https://tinyurl.com/2xbbkd93</a><a target="_blank" href="https://www.buzzsprout.com/1763290/fan_mail/new">I&#39;d love your feedback. Tap the the link to send me a text.</a> ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at <a href='https://tinyurl.com/ecb-apple-podcasts'>https://tinyurl.com/ecb-apple-podcasts</a>   Join our Free Newsletter: <a href='https://newsletter.ecommercecoffeebreak.com/'>https://newsletter.ecommercecoffeebreak.com/</a>   Support The Show On Patreon: <a href='https://www.patreon.com/EcommerceCoffeeBreak'>https://www.patreon.com/EcommerceCoffeeBreak</a>   Partner with us: <a href='https://ecommercecoffeebreak.com/partner-with-us/'>https://ecommercecoffeebreak.com/partner-with-us/</a>

Human-obsessed CRO: Unlocking Shopify Revenue With Customer Insights — Anthony Morgan | Why Conversion Rates Deceive, Why Research Beats Guessing, How To Use Review Data, What Losing Tests Actually Teach, Why Human Obsession Wins Over AI (#470)

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Human-obsessed CRO: Unlocking Shopify Revenue With Customer Insights — Anthony Morgan | Why Conversion Rates Deceive, Why Research Beats Guessing, How To Use Review Data, What Losing Tests Actually Teach, Why Human Obsession Wins Over AI (#470)

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

AI Chapters

AI Insights

Reviews