When you think of influencers on social media, Instagram and TikTok likely come to mind. But big growth is happening with influencer marketing on LinkedIn—the new 'global watercooler' for B2B brands. In fact, influencer marketing is now considered 'essential spend,' showing exponential growth as more B2B companies embrace it. In this episode of Closing Time, meet Aneesh Lal, head of Wishly, the #1 LinkedIn creator agency. He explains why LinkedIn influencer marketing is thriving in 2025, how to identify the right creators, structure partnerships, price deals, and measure impact. <a href="https://youtu.be/l8l1HeQbOec" target="_blank" rel= "noopener">Watch the episode on YouTube.</a>   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: <a href= "https://bit.ly/3C5aZUw">https://bit.ly/3C5aZUw</a>   Connect With:  • Aneesh Lal: <a href= "https://www.linkedin.com/in/aneeshlal/" target="_blank" rel= "noopener">LinkedIn</a> // <a href= "http://www.wishlygroup.ca/" target="_blank" rel="noopener">The Wishly Group</a> • Val Riley: <a href= "https://www.linkedin.com/in/valerie-riley-marketer/">LinkedIn </a> • Insightly's <a href="https://www.insightly.com/" target= "_blank" rel= "noopener">Website</a> // Unbounce's <a href="https://unbounce.com/" target= "_blank" rel= "noopener">Website</a> // LeadsRx's <a href= "https://leadsrx.com/" target="_blank" rel= "noopener">Website</a>

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The global watercooler for B2B: How to leverage LinkedIn influencer marketing to drive revenue -- with Aneesh Lal

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