This week’s podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment.   Key discussion points include: <ul> <li dir="ltr" aria-level="1"> The real reason marketing sometimes fails to deliver measurable value, and why strategy must be linked to clear organizational objectives. </li> <li dir="ltr" aria-level="1"> How AI is disrupting both the skillset and mindset of marketers, what skills must be protected, and which can be augmented. </li> <li dir="ltr" aria-level="1"> Practical approaches for using generative AI, including persona-building and campaign analysis, without losing brand authenticity. </li> <li dir="ltr" aria-level="1"> Tools, books, and habits Jenna uses to stay ahead in strategy, marketing, and technology, plus her top recommendation for implementing responsible AI. </li> </ul> Jenna draws on her experience consulting for advanced tech firms, mentoring marketers, and authoring frameworks for success, illuminating what will define great marketers over the next decade.   📚 Get Jenna’s book, Marketing Strategy, here: <a href="https://shorturl.at/kIBWJ" target="_blank" rel= "noopener">https://shorturl.at/kIBWJ</a>   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: <a href= "http://www.firmsconsulting.com/OverallApproach" target="_blank" rel="noopener">www.firmsconsulting.com/OverallApproach</a>   McKinsey & BCG winning resume free download: <a href="http://www.firmsconsulting.com/resumepdf" target= "_blank" rel= "noopener">www.firmsconsulting.com/resumepdf</a>   Get Exclusive Episode 1 Access of How to Build a Consulting Practice: <a href= "http://www.firmsconsulting.com/build" target="_blank" rel= "noopener">www.firmsconsulting.com/build</a>   Enjoying this episode? Get access to sample advanced training episodes here: <a href= "http://www.firmsconsulting.com/promo" target="_blank" rel= "noopener">www.firmsconsulting.com/promo</a>

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592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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