On today’s episode, I am speaking with Carina Chaz, founder of DedCool. She shares how she built a cult-favorite fragrance brand from scratch—starting with DIY formulations. In this episode, she dives into launching during a pandemic, staying profitable without big funding, and how scrappy beginnings shaped her business approach. Carina also opens up about expanding fragrance into lifestyle products, building genuine brand loyalty, and why community is at the heart of DedCool’s success. Enjoy!To connect with Carina on Instagram, click <a href="https://www.instagram.com/elenacardone/?hl=en" rel="noopener noreferrer" target="_blank">HERE</a>.To connect with Dedcool on Instagram, click <a href="https://www.instagram.com/dedcool/?hl=en" rel="noopener noreferrer" target="_blank">HERE</a>.&nbsp;To check out Dedcool, click <a href="https://dedcool.com/" rel="noopener noreferrer" target="_blank">HERE</a>.To connect with Siff on Instagram, click <a href="https://www.instagram.com/siffhaider/?hl=en" rel="noopener noreferrer" target="_blank">HERE</a>.To connect with Siff on Tiktok, click <a href="https://www.tiktok.com/@siffhaider?lang=en" rel="noopener noreferrer" target="_blank">HERE</a>.To learn more about Arrae, click <a href="https://www.arrae.com/" rel="noopener noreferrer" target="_blank">HERE</a>.&nbsp;&nbsp;To check out Siff’s LTK, click <a href="https://www.shopltk.com/explore/siffhaider" rel="noopener noreferrer" target="_blank">HERE</a>.To check out Siff’s Amazon StoreFront, click <a href="https://www.amazon.com/shop/siffhaider" rel="noopener noreferrer" target="_blank">HERE</a>.&nbsp;This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at <a href="http://www.boncharge.com" rel="noopener noreferrer" target="_blank">www.boncharge.com</a>&nbsp;Caraway’s cookware set is a favorite for a reason, it can save you up to $190 versus buying the items individually. Plus, if you visit <a href="http://carawayhome.com/DREAMBIGGER" rel="noopener noreferrer" target="_blank">Carawayhome.com/DREAMBIGGER</a> you can take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit <a href="http://carawayhome.com/DREAMBIGGER" rel="noopener noreferrer" target="_blank">Carawayhome.com/DREAMBIGGER</a> or use code DREAMBIGGER at checkout. Caraway. Non-Toxic cookware made modern.&nbsp;Get healthy, glowing skin for fall with clean, vegan skin and body care from OSEA. Get 10% off your first order sitewide with code DREAMBIGGER at <a href="http://oseamalibu.com" rel="noopener noreferrer" target="_blank">OseaMalibu.com</a>. You’ll get free samples with every order, and free shipping on orders over $50. Head to <a href="http://oseamalibu.com" rel="noopener noreferrer" target="_blank">OseaMalibu.com</a> and use code DREAMBIGGER.&nbsp;Head to <a href="http://hellowinx.com/dreambigger" rel="noopener noreferrer" target="_blank">hellowinx.com/dreambigger</a> for 50% off Winx at Walgreens. That’s <a href="http://hellowinx.com/dreambigger" rel="noopener noreferrer" target="_blank">hellowinx.com/dreambigger</a> for 50% off.Get $25 off your first purchase when you go to <a href="http://therealreal.com/dreambigger" rel="noopener noreferrer" target="_blank">TheRealReal.com/dreambigger</a>Produced by <a href="http://www.dearmedia.com/" rel="noopener noreferrer" target="_blank">Dear Media</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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Building a Cult Fragrance Brand, Staying Profitable, and Brand Loyalty (Carina Chaz)

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