In this thought-provoking episode of Steve's Rants, Steve Sims dives into the role of data, logic, and magic in building a successful business, challenging the conventional wisdom that data-driven decisions should rule every move. Steve unpacks the truth about data—how it’s inherently backward-looking, keeping your focus anchored in the past even if it’s just by a second. Drawing on real-world examples from iconic innovators like Edison, Henry Ford, and Kodak, he illustrates how logic and data can lead to incremental progress, but rarely to real disruption. Steve passionately argues that true innovation and game-changing success come from making space for "magic": creativity, spontaneity, and bold ideas that aren’t always rooted in logic or past trends. From the unexpected rise of the Sex Pistols and Elvis to the cultural impact of films like The Matrix, he shows how breakthroughs happen when you’re willing to break away from what data and logic deem possible. With his signature no-nonsense style, Steve encourages entrepreneurs to stop playing it safe, disrupt the norm, and use data as a guide—not a cage. This episode is a must-watch for any business owner ready to move beyond the status quo, tap into their creative side, and create something that truly stands out in the marketplace. Learn why the future belongs to those who make space for magic, not just metrics.

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Data is focused on the past... focus on THIS instead

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