How do you launch a rugged, modular battery system and raise over $100,000 with your first product? In this episode, we speak with Marco Vanella, co-founder and Chief Product Officer of <a href= "https://www.maakoutdoor.com/">MAAK Outdoor</a>, the company behind the <a href= "https://www.kickstarter.com/projects/maak/scout-battery-smart-rugged-and-modular-power"> Scout Battery</a>. Designed for off-grid professionals, outdoor enthusiasts, and anyone who needs reliable power in the field, the Scout Battery is a smart, stackable energy solution that just completed a successful Kickstarter campaign. We talk about: <ul> <li dir="ltr" aria-level="1"> The origin story of Scout and how it solves real-world energy problems </li> <li dir="ltr" aria-level="1"> Marco’s background in industrial design and product development </li> <li dir="ltr" aria-level="1"> How MAAK overcame the challenges of launching a hardware product </li> <li dir="ltr" aria-level="1"> What worked in their campaign strategy — and what they’d do differently </li> </ul> If you're building a hardware product or launching something rugged and outdoorsy, this interview is packed with practical insight. Resources and Tools Mentioned: <ul> <li dir="ltr" aria-level="1"> <a href= "https://www.crowdcrux.com/coaching">Book a coaching call</a> </li> <li dir="ltr" aria-level="1"> <a href= "http://www.crowdcrux.com/newsletter">Subscribe for Weekly Crowdfunding Tips</a> </li> <li dir="ltr" aria-level="1"> <a href= "https://www.crowdcrux.com/fulfillrite">Fulfillrite:</a> Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment <a href="https://www.fulfillrite.com/checklist">checklist</a> </li> <li dir="ltr" aria-level="1"> <a href= "https://www.crowdcrux.com/kickstarter">FREE Kickstarter Course</a> </li> <li dir="ltr" aria-level="1"> <a href= "https://www.crowdcrux.com/kickstarteraudio">Kickstarter Launch Formula Audiobook</a> </li> <li dir="ltr" aria-level="1"> <a href= "https://www.kickstarter.com/projects/maak/scout-battery-smart-rugged-and-modular-power"> Scout Battery: Smart, Rugged, and Modular Power on Kickstarter</a> </li> <li dir="ltr" aria-level="1"> <a href= "https://www.maakoutdoor.com/">MAAK Outdoor Website</a> </li> </ul>

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EP #531 The Secret Behind This Creator’s Six Figure Kickstarter | Scout Battery

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

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