Many of us don’t know our neighbors anymore — and Nirav Tolia wanted to change that. He walked away from millions in stock options at Yahoo and eventually co-founded Nextdoor, the hyperlocal social network where neighbors share local news and recommendations. Along the way, he learned that for a digital service, Nextdoor demanded a ton of manual work: drawing neighborhood boundaries with Sharpies, sending individual “invite” postcards by snail mail, talking to neighbors about the information they wanted.&nbsp;After 8 years of grind, Nirav stepped away as CEO, only to return 6 years later to spearhead an ambitious rebrand of Nextdoor, which now has 100 million users around the world.&nbsp;&nbsp;&nbsp;&nbsp;In this episode, you’ll learn:<ul><li>Why Nirav walked away from millions in stock options to launch his own business&nbsp;</li><li>How the failure of an early business helped fuel Nextdoor’s success&nbsp;</li><li>How not having an initial vision for your brand can be a superpower.&nbsp;&nbsp;</li><li>Why apps that focus on “local” are so hard to master&nbsp;</li><li>Why Nirav believes” local” is a massive untapped opportunity in tech.</li></ul>This episode was produced by Casey Herman with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Kwesi Lee and Jimmy Keeley.Follow How I Built This:Instagram→<a href="https://www.instagram.com/howibuiltthis/" rel="noopener noreferrer" target="_blank"> @howibuiltthis</a>X →<a href="https://x.com/howibuiltthis" rel="noopener noreferrer" target="_blank"> @HowIBuiltThis</a>Facebook→<a href="https://www.facebook.com/howibuiltthis" rel="noopener noreferrer" target="_blank"> How I Built This</a>Follow Guy Raz:Instagram→<a href="https://www.instagram.com/guy.raz/" rel="noopener noreferrer" target="_blank"> @guy.raz</a>X →<a href="https://x.com/guyraz" rel="noopener noreferrer" target="_blank"> @guyraz</a>Substack→<a href="http://guyraz.substack.com/" rel="noopener noreferrer" target="_blank"> guyraz.substack.com</a>Website→<a href="http://guyraz.com/" rel="noopener noreferrer" target="_blank"> guyraz.com</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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