TikTok’s Boom-Bling
TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, executed a covert marketing strategy, and fought through a final debate about a single note. Featuring [Roscoe Williamson] (https://uk.linkedin.com/in/roscoewilliamson) and [Aifric Lennon] (https://uk.linkedin.com/in/aifric-lennon-23ba70b0) from [MassiveMusic] (https://massivemusic.com/) .
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Follow Dallas on [Instagram] (https://www.instagram.com/dallastaylor.wav) , [TikTok] (https://www.tiktok.com/@dallastaylor.wav) and [LinkedIn] (https://www.linkedin.com/in/dallastaylor/) .
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Episode transcript, music, and credits can be found here: [https://www.20k.org/episodes/tiktoksboombling] (https://www.20k.org/episodes/tiktoksboombling)
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Yesterday