TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, executed a covert marketing strategy, and fought through a final debate about a single note. Featuring <a href="https://uk.linkedin.com/in/roscoewilliamson">Roscoe Williamson</a> and <a href="https://uk.linkedin.com/in/aifric-lennon-23ba70b0">Aifric Lennon</a> from <a href="https://massivemusic.com/">MassiveMusic</a>.Apply for the Associate Sound Designer/Mixer position at Defacto Sound at <a href="http://jobs.defactosound.com">jobs.defactosound.com</a>.Sign up for <a href="https://glow.fm/20k/">Twenty Thousand Hertz+</a> to get our entire catalog ad-free.If you know what this week's mystery sound is, tell us at <a href="http://mystery.20k.org/">mystery.20k.org</a>.Follow Dallas on <a href="https://www.instagram.com/dallastaylor.wav">Instagram</a>, <a href="https://www.tiktok.com/@dallastaylor.wav">TikTok</a> and <a href="https://www.linkedin.com/in/dallastaylor/">LinkedIn</a>.Watch our video shorts on <a href="https://www.youtube.com/@dallas_taylor">YouTube</a>, and join the discussion on <a href="https://reddit.com/r/20k">Reddit</a> and <a href="http://facebook.com/20korg">Facebook</a>.Sign up for a one-dollar-per-month trial at <a href="http://shopify.com/20k">shopify.com/20k</a>.Claim your $75 sponsored job credit at<a href="https://www.indeed.com/hertz"> indeed.com/hertz</a>.Episode transcript, music, and credits can be found here: <a href="https://www.20k.org/episodes/tiktoksboombling">https://www.20k.org/episodes/tiktoksboombling</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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TikTok’s Boom-Bling

Twenty Thousand Hertz