Nick Johnson, lead developer at the Ethereum Name Service (ENS), talks about making Ethereum human-readable, why Budweiser purchased an NFT, how purchasing an ENS works, and more. Show highlights: <ul> <li style="font-weight: 400;" aria-level="1">what ENS does and why it is important</li> <li style="font-weight: 400;" aria-level="1">why Budweiser bought “beer.eth”</li> <li style="font-weight: 400;" aria-level="1">how ENS names can be used to make Ethereum easier to use</li> <li style="font-weight: 400;" aria-level="1">what business use cases ENS names make possible</li> <li style="font-weight: 400;" aria-level="1">what made Nick want to create a naming service on Ethereum</li> <li style="font-weight: 400;" aria-level="1">how people are using their ENS names</li> <li style="font-weight: 400;" aria-level="1">why people are purchasing ENS names</li> <li style="font-weight: 400;" aria-level="1">what privacy issues arise from people attaching their name to an ETH address</li> <li style="font-weight: 400;" aria-level="1">what happens when Ethereum addresses get spammed with unwanted tokens</li> <li style="font-weight: 400;" aria-level="1">how to buy an ENS name and how much it costs</li> <li style="font-weight: 400;" aria-level="1">how ENS handles squatters</li> <li style="font-weight: 400;" aria-level="1">what happens when you lose access to an address holding an ENS name</li> <li style="font-weight: 400;" aria-level="1">how ENS is integrating normal domains (ex: “.com”) to Ethereum</li> <li style="font-weight: 400;" aria-level="1">what ENS has planned for L2 launches</li> </ul>   Thank you to our sponsors! Crypto.com: <a href= "https://crypto.onelink.me/J9Lg/unconfirmedcardearnfeb2021"> https://crypto.onelink.me/J9Lg/unconfirmedcardearnfeb2021</a>  Polymarket: <a href= "https://polymarket.com/">https://polymarket.com</a>  Sorare: <a href= "https://sorare.com/">https://sorare.com</a>      Episode Links:    Nick Johnson <ul> <li style="font-weight: 400;" aria-level="1">Twitter: <a href= "https://twitter.com/nicksdjohnson">https://twitter.com/nicksdjohnson</a></li> <li style="font-weight: 400;" aria-level="1">Website: <a href= "http://blog.notdot.net/">http://blog.notdot.net/</a> </li> </ul> Ethereum Domain Service <ul> <li style="font-weight: 400;" aria-level="1">Twitter: <a href= "https://twitter.com/ensdomains">https://twitter.com/ensdomains</a></li> <li style="font-weight: 400;" aria-level="1">Website: <a href= "https://app.ens.domains/">https://app.ens.domains/</a> </li> </ul>   Miscellaneous links <ul> <li style="font-weight: 400;" aria-level="1">Budweiser ENS purchase: <a href= "https://decrypt.co/79397/from-visa-to-budweiser-big-brands-are-taking-nfts-seriously?utm_source=twitter&utm_medium=social&utm_campaign=auto"> https://decrypt.co/79397/from-visa-to-budweiser-big-brands-are-taking-nfts-seriously</a></li> <li style="font-weight: 400;" aria-level="1">Unwanted tokens being sent to addresses</li> <li style="list-style: none; display: inline"> <ul> <li style="font-weight: 400;" aria-level="2"><a href= "https://decrypt.co/79406/budweiser-dick-pic-nft-ethereum-wallet"> https://decrypt.co/79406/budweiser-dick-pic-nft-ethereum-wallet</a> </li> <li style="font-weight: 400;" aria-level="2"><a href= "https://www.coindesk.com/markets/2021/05/12/vitaliks-regift-of-unsolicited-doge-knockoffs-sends-memecoin-prices-plunging/"> https://www.coindesk.com/markets/2021/05/12/vitaliks-regift-of-unsolicited-doge-knockoffs-sends-memecoin-prices-plunging/</a> </li> </ul> </li> <li style="font-weight: 400;" aria-level="1">DNS (.com) integration with ENS: <a href="https://twitter.com/ensdomains/status/1430933399745798155"> https://twitter.com/ensdomains/status/1430933399745798155</a> </li> </ul>

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Unconfirmed: How Another NFT Trend, .eth Names, Has Attracted the Likes of Budweiser - Ep.267

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