Bert and John Jacobs had just come off a $100 million year for their Boston-based apparel company, Life is Good. However, the COVID-19 pandemic has upended business as usual, forcing the brothers to invest in a new printing model while trying to encourage optimism during this time of economic and social distress. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times. Order the How I Built This book at: <a href="https://smarturl.it/HowIBuiltThis">https://smarturl.it/HowIBuiltThis</a>

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How I Built Resilience: Bert and John Jacobs of Life is Good

NPR