The computer age is on the horizon, and American Airlines has a secret weapon: SABRE. Sure, the airline is top of the heap under the current pen-and-paper reservation system — the one where travel agents use a massive phonebook to look up flights, then call individual airlines to book a ticket. But they’re tired of playing phone tag. The American Society of Travel Agents has plans to roll out a new electronic system, one that could force American to lose its unofficial preferred status. The company has to get its system to market first — and its leaders have to convince the travel agencies to get onboard.&nbsp;But there’s a much bigger threat looming on the horizon, one that could give a big boost to upstart rivals like Southwest Airlines. Deregulation is coming, and when it does it will change everything.&nbsp;Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App <a href="https://wondery.app.link/businesswars" rel="noopener noreferrer" target="_blank">https://wondery.app.link/businesswars</a>.Support us by supporting our sponsors!&nbsp;Fiverr - Get 1 free year and save 10% on your purchase on Fiverr Business with promo code WARS. Just go to <a href="http://fiverr.com/business" rel="noopener noreferrer" target="_blank">fiverr.com/business</a>, and don't forget promo code WARS.<a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">Privacy Policy</a> and <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">California Privacy Notice</a>.

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Encore: Southwest vs American Airlines | Aviation Cyber Wars | 3

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