Knowledge Project

<br/><br/><h4>Podcast Notes <strong>Key Takeaways</strong></h4> <ul><li><strong>Mimetic desire: whatever the people you surround yourself with want, you end up wanting as well, i.e. being subconsciously driven to achieve external validation rather than intrinsic validation </strong></li><li>The constant desire to want to improve parts of your life or business turns your weaknesses into strengths</li><li><strong>“Most successful people are just an anxiety disorder harnessed for productivity”</strong> – Andrew Wilkinson </li><li><strong>Andrew focuses on building businesses that do not compete with venture capital and whose success can be predicted with reasonable certainty </strong></li><li>Andrew applies the “<a href="https://www.investopedia.com/terms/1/80-20-rule.asp"><strong>80/20 rule</strong></a>” to learning about health; spend an hour a month reading all of the scientific summaries and then don’t think about it again</li><li>On raising kids with wealth: “At the end of the day, your kids just need to know that you’re there and you love them, and I hope that’s enough.” – Andrew Wilkinson</li><li>The Concept of Self-Binding: create an environment where you can’t do the things you don’t want to do, such as eating ice cream, by removing the stimulus from your environment completely</li><li><strong>The unconscious mind is far more powerful than the conscious mind </strong></li></ul><a href="https://podcastnotes.org/knowledge-project/entrepreneurial-insights-andrew-wilkinson-on-the-knowledge-project-with-shane-parrish/">Read the full notes @ podcastnotes.org</a><hr><div>Canadian businessman and billionaire investor Andrew Wilkinson has made a successful career out of channeling his entrepreneurial spirit, but he knows that sometimes that energy can be a double-edged sword. On this episode, Wilkinson goes in-depth on the lessons learned from a career that’s seen him build a business empire of more than 40 companies, but also why he’s had to re-calibrate his personal goals after struggling to find happiness in the summer of 2021. He also discusses mimetic desire, building a business in a small Canadian market, competing with venture-backed companies, strategies for hiring CEOs, the mistakes that have cost him millions of dollars, and so much more.</div> <div> </div> <div>Wilkinson is the co-founder of Tiny Capital, which boasts an enterprise value of more than $1 billion and owns 35 different companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses. He is based in Victoria, British Columbia.</div> <div><strong> --</strong></div> <div> <p><strong>Want even more?</strong> Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: <a href= "https://fs.blog/membership/">https://fs.blog/membership/</a></p> <p>Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: <a href= "https://fs.blog/newsletter/">https://fs.blog/newsletter/</a></p> <p>Follow Shane on Twitter at: <a href= "https://twitter.com/ShaneAParrish">https://twitter.com/ShaneAParrish</a></p> </div>

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#143 Andrew Wilkinson: Entrepreneurial Insights

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