If you’ve ever vacationed on the beaches of Delaware, chances are you drove right by Smyrna. It’s a small but charming town that’s been bypassed by the main highways. Which is why Mike, a small business owner on the town council, wants to create a spectacular, engaging roadside attraction to tempt tourists into town. The only snag? He doesn’t know what to actually build.On this episode of How To!, we bring on roadside attraction aficionado <a href="https://erikanelson.cargo.site/Information">Erika Nelson</a>. She’s the <a href="http://www.worldslargestthings.com/">creator</a> of The World’s Largest Collection of the World’s Smallest Versions of the World’s Largest Things. She’s also an artist who helps towns like Smyrna develop their own car-stopping attractions. She decodes the magic of the most wondrous roadside attractions and explains why hosting a Guinness world record-holding object is not the only key to success. You also have to tell a good story.If you liked this episode, check out: “<a href="https://slate.com/podcasts/how-to/2020/02/con-artist-expert-maria-konnikova-on-how-to-raise-money">How To Convince People to Give You Money</a>.”Do you have a question without an answer? Send us a note at <a href="mailto:howto@slate.com">howto@slate.com</a> or leave us a voicemail at 646-495-4001 and we might have you on the show.If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and exclusive content on many shows—you’ll also be supporting the work we do here on How To!. Sign up now at <a href="http://www.slate.com/howtoplus">slate.com/howtoplus</a> to help support our work. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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