Can the former crown jewel of Hollywood keep up in the age of the streaming giants? To understand Paramount’s future, you’ve got to understand its past. So today, we’re throwing it back with Doug Herzog, a former executive at Paramount’s parent company Viacom. Doug greenlit some of cable’s biggest shows. South Park, anyone? He now hosts&nbsp;<a href="https://podcasts.apple.com/us/podcast/basic/id1623608445" rel="noopener noreferrer" target="_blank">Basic</a>, a podcast about the time when cable was cool.Later, we’ll check in on what’s in store for Paramount going forward with Matt Belloni. He’s a founding member of the entertainment industry newsletter&nbsp;<a href="https://puck.news/newsletters/" rel="noopener noreferrer" target="_blank">Puck</a>, and host of&nbsp;<a href="https://www.theringer.com/the-town-podcast" rel="noopener noreferrer" target="_blank">The Town</a>&nbsp;from The Ringer, a podcast that goes behind-the-scenes in Hollywood.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App&nbsp;<a href="https://wondery.app.link/businesswars" rel="noopener noreferrer" target="_blank">https://wondery.app.link/businesswars</a>.Support us by supporting our sponsor!Podium - Get started for free at <a href="http://Podium.com/bw" rel="noopener noreferrer" target="_blank">Podium.com/bw</a>. Or sign up for a paid Podium account and get a free credit card reader. Restrictions apply.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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The Battle for Paramount Pictures | Reinventing an Empire | 5

Business Wars