It's 1984 and Taco Bell CEO John Martin's looking for a fight. The PepsiCo-owned chain might be America's número uno when it comes to Mexican fast-food, but growth is tepid. So Martin's on a mission to convince a skeptical nation to put down their Big Macs and eat tacos and burritos instead.But even as Taco Bell goes all out to disrupt the fast-food status quo, a young chef with a burrito habit is rustling up a different business recipe that will shake fast-food to its foundations.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App&nbsp;<a href="https://wondery.app.link/businesswars" rel="noopener noreferrer" target="_blank">https://wondery.app.link/businesswars</a>.Support us by supporting our sponsor!Podium - Get started for free at Podium.com/bw. Or sign up for a paid Podium account and get a free credit card reader. Restrictions apply.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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Taco Bell vs Chipotle | Demolition Man | 1

Business Wars