<div>What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influenced and being manipulated into making decisions. What are the tactics, how do they work, and how do we defend against them? This episode is jam-packed with practical advice that will make you more persuasive in life.</div> <div> </div> <div>Known colloquially as “The Godfather of Influence,” Cialdini is a foundational expert in the science of influence and how to apply it ethically in business. His books, including <em>Influence: Psychology of Persuasion</em> and <em>Pre-Suasion</em>, have sold more than 7 million copies in 44 different languages, and he is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. </div> <div><strong><br /> Go Premium:</strong> Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member only episodes, and more. <a href= "https://fs.blog/knowledge-project-premium/">https://fs.blog/knowledge-project-premium/</a></div> <div><span style="font-weight: 400;">Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox:</span> <a href= "https://fs.blog/newsletter/"><span style= "font-weight: 400;">https://fs.blog/newsletter/</span></a></div>

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# 122 Robert Cialdini - The Principles of Persuasion

The Knowledge Project with Shane Parrish