The National Basketball Association is in advanced stages of a new round of media-rights deals. WSJ’s <a href="https://www.wsj.com/news/author/amol-sharma">Amol Sharma</a> unpacks why several major media players are jostling for the lucrative rights.

Further Reading:
-<a href="https://www.wsj.com/business/media/nbc-prepares-roughly-2-5-billion-a-year-offer-to-steal-nba-rights-away-from-tnt-e6e14eeb">NBC Prepares $2.5-Billion-a-Year Bid to Pluck NBA Rights From TNT</a> 
-<a href="https://www.wsj.com/business/media/nba-tv-rights-talks-heat-up-with-amazon-youtube-vying-to-air-games-6741e60a">Amazon, YouTube Vie for NBA Streaming Rights as League’s Media Talks Heat Up</a> 

Further Listening:
-<a href="https://open.spotify.com/episode/0y466CTAjzu5xUEiicbjaz?si=3l3k44Z7S6GwNNlaclu5iw">Why Three Media Giants Are Betting on Sports Streaming</a> 
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The NBA's Media Rights Are Up for Grabs. Billions Are at Stake.

The Journal.